Scaling Premium Tile Retail in the UAE

Overview

Roka Gres partnered with Exposure Media to elevate their digital presence and drive footfall to their luxury showroom in Dubai.

The Challenge

Despite having premium products, their online presence didn't reflect the quality of their showroom. They were losing market share to competitors with stronger digital footprints and aggressive paid media strategies.

Our Strategy

We implemented a full-funnel approach combining high-end content production to showcase the products, paired with aggressive local SEO and targeted Meta Ads to drive showroom visits.

Execution

Produced monthly lifestyle photography and videography. Rebuilt their ad account structure to target high-intent interior designers and homeowners. Deployed a CRM automation sequence to nurture leads.

The Results

"Exposure Media completely transformed how we present our brand online. The quality of their content and the leads they generate are unmatched."